Learn how to grow your company’s brand and reach current and prospective customers, all whilst gaining a qualification!
Digital marketing is the marketing of products or services using digital media such as smart phones, social media, tablets TV and game consoles to reach consumers.
The Diploma in Digital Marketing at SCQF level 6 provides learners with a qualification that demonstrates underpinning knowledge and evidence of competence in digital marketing.
The qualification includes: understanding the business environment; understanding legal, regulatory and ethical requirements in sales or marketing; using collaborative technologies; principles of marketing and evaluation; developing professionalism; and digital marketing metrics and analytics.
You will study different aspects of Digital Marketing including
• Digital marketing introduction
• Search engine marketing
• Email marketing
• Customer segmentation
• Digital strategy and planning
• Social media marketing
• eCommerce / self service
• Analytics and reporting
This qualification will start on Friday 25th August. Learners are required to attend a one day induction at our training room in Invergordon.
After this we will deliver a one day workshop every month on different aspects of Digital Marketing. We recommend you attend when possible. Following this you will be give work to complete and tasks to undertake in your workplace. Work will be made available online for those unable to attend the workshop sessions.
We will work with you to create a portfolio which demonstrates your understanding of Digital Marketing which will enable you to gain the qualification.
This qualification is fully funded. However, candidates over 25 are required to pay registration fees of £125. This is paid by Skills Development Scotland for those aged under 25.
We only have a limited number of places on this programme and we anticipate it will be very popular. It will start on Friday 25th August 2017. If you wish to be considered for a place please contact us and provide details of your current position, previous study and reason for wishing to undertake this qualification.